Brand personality of makemytrip
Brand personality and brand engagement ronald e goldsmith florida state university elizabeth b goldsmith florida state university many brand theorists argue that a brand’s personality plays an important role in generating consumer. The brandguide table above concludes the makemytrip swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. It seems that brand personality takes on an entirely different form of advertisement that portrays the company in a strategic way that can change the minds of consumers, when one might have portrayed the company in a different light. Makemytrip’s strategy on twitter is an extension to the brand’s personality on facebook the brand utilizes hashtags brilliantly and most of the hashtags are found trending on twitter which expands the reach and timeline deliveries for their content on twitter. Your brand’s personality is the unique, humane voice with which your story is told in the marketplace no matter how hard we try to automatize everything, one thing remains certain: people relate to people, and if your brand feels like people, they’ll relate to you too.
But the hotel key cards and the photographs capture individual personality and establish a unique sense of place this is the office of deep kalra, the group ceo of makemytrip, the online travel . A brand personality is a powerful part of your brand and something that needs careful thought here we take a look at what brand personality is and why it matters so much imagine being in a pub . A brand personality is ascribing a set of human characteristics to a brand brands that have a well-defined personality make the product relatable on a personal . Courtesy of millward brown in last week’s discussion on hacking brand strategy, i included the image above and briefly talked about brand personalitytoday, i’d like to expand on the notion of brand personality and its value for your brand.
It is a brand personality which is derived mainly from the nature of the products, which automatically builds the personality overall, any brand or a product can be categorized in any one of the above five types of brand personalities. Brand personality & consumers brand personality is the way a brand speaks and behaves to its consumers a brand’s personality is like a set of human characteristics that one would associate with the brand , which allows their consumers to relate. Take a look at 12 excellent examples of ‘brand personality’ to inspire you, together with examples of well-known people who serve as examples of each brand. Building an employer brand for attracting millennials assessing the assessor- evaluating personality assessment tools ashish kashyap resigns from makemytrip .
Brand personality refers to the brand personification it is the set of human traits/characteristics assigned to the brand it is the set of human traits/characteristics assigned to the brand a brand personality comes into existence when human like adjectives like unique, caring, funny, trustworthy, creative, straightforward, dishonest, rebel . Having a strong brand personality is one of the most important things you can do as a brand to ensure that your customers keep coming back and also bring their friends along to buy from you. Brand usa: most sustainable travel company travel personality of the year mr deep kalra founder & ceo of makemytripcom: best marketing & development effort.
After combining brand personality characteristics into brand archetypes, we show how the archetypes relate to each other by lining them up along two axes: the polarities of one axis are stability and change the other, well-being and challenge. How to define your brand personality what is your brand personality hint: it’s not your personality it’s not your team’s vibe it’s not the look and feel of your product. Is it better to opt for a package tour from makemytrip / thomas cook, etc, or to book our own tickets and hotels for a week long trip in mauritius from bangalore.
Brand personality of makemytrip
The brand personality that can be shaped by customer experiences or the corporate marketing activities will influence customer preferences aaker concluded that some of the familiar brands are strongly relevant to specific characteristics, and thus they would attract customers who have the same characteristics 2 mulyanegara et al, in their research, explained that there is a meaningful . The e-see® good brand checklist - personality adjectives here are some sample adjectives to get you started you can use these to help build a description of your brand's personality. Brand personality of two beverages categories abstract this study focuses on the 42 traits of brand personality (aaker 1997) of six drink brands spanning across two. This article will discuss nike's brand personality and the type of consumer that they are targeting photo cred via slideshare nike is the leader in athletic performance apparel and shoes.
Uboweja feels brands such as jack and jones, makemytrip, ching's secret's and kotak mahindra bank have utilized the actor’s personality to their advantage very well. Defined brand personality alongwith a differentiated positioning and brand statement created customer lifecycle framework covering each stage for new and existing users revamped company's website to reflect brand values and propositions for different stakeholders with improved ui. Makemytrip india’s popular online travel company, makemytrip , recently went for an image makeover with a new logo and a tagline to reflect their new brand positioning in the market.
Name sincerity excitement competence sophistication ruggedness dimension table 2 five dimensions of brand personality traits with highest item-to-total correlations. Usually people tend to communicate their own identity by the brand personality of the product they choose in other words, the personality of the brand indicates the kind of relationship a customer has with its brand. The aaker brand personality dimension aims to personify brands with a set of human characteristics find out how this personification impacts your business.